8 Tribes - New Zealand's Hidden Classes
Windshift has conducted multiple research projects, workshops, seminars and presentations using the 8 Tribes.
While we shy away from seeing the tribes as the answer to every issue, they do reflect an extremely important dimension of any market's social architecture.
Their main use is in helping to broaden and strengthen brand appeal or to identify instances of "preaching to the choir".
8 Tribes reminds us of the diversity of values in New Zealand - and the benefits of that diversity:-
“In science as in life, opposites attract”. It’s tension, pressure, friction and collisions that create energy. It’s the same with our culture. What is remarkable about New Zealanders and what creates the energy within our society is not our sameness, it’s the differences between us all”
From 8 Tribes : the hidden classes of New Zealand by Jill Caldwell & Christopher Brown. Wicked Little Books 2007]
For a written summary of the 8 Tribes please click here
