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About Windshift

The quality and insightfulness of Windshift's research is a direct reflection of the calibre of its research team, who are experienced and insightful.

Windshift was established in February 2000 by its current Director, Jill Caldwell.

Clients Since 2010
Greenpeace Aotearoa | Greenpeace International |Immigration New Zealand | Investment New Zealand | NZ Bankers' Association | NZ Trade & Enterprise | Ogilvy New Zealand | Republic of Acumen | Saatchi & Saatchi | Sanitarium Health Food Co [NZ] | Sanitarium Nutrition Services [Aus] | TeachNZ | University of Otago

Windshift’s Principal Collaborators

Justine Farrington
 Auckland-based Justine blends qualitative research with consultancy in organisational development.

Clare Hall-Taylor
Clare - also Auckland-based - combines qualitative research with a range of marketing-based projects.

Elizabeth Whitfield
Liz has a vibrant freelance research career, based up the coast from Wellington.

Felicity Samuel
Felicity is involved in clinical counseling and lives on a smallholding in the Wairarapa.

Denise Quinlan
Denise is Dunedin-based. She is also enrolled in a PhD in Positive Psychology at the University of Otago.


Claire Jackson
Claire has recently completed post-graduate work at Otago University - she has degrees in Communications and Marketing.