A Virtual Organisation
When you work with the best, the difficult becomes fun.
Windshift has established a wonderful “virtuous circle” for itself – attracting high calibre independent researchers who work collaboratively on our research projects and gain great satisfaction from the combination of high performance teamwork and intellectual challenge.
These are a new breed of self-employed researchers who combine their research practice with other complementary activities - and have a life as well.
Add to this mix:
- an international relationship with London-based Clarity Worldwide
- the skills of specialist qualitative recruiting firm PfI to ensure we speak to the right people
- online survey capacity thanks to Questionpro.com and Australian-based My Opinions
- the quantitative research capacity of firms like Consumer Link Ltd
and you have a “virtual” exploratory research company of unparalleled experience and expertise, which is also a pleasure to be part of.

Windshift’s Principal Collaborators
Denise Quinlan
Queenstown – based but also enrolled in a PhD in Positive Psychology at the University of Otago. Denise runs a personal development company, www.whattodonext.co.nz.
Elizabeth Whitfield
For Liz, life after managing market research company TNS’s Wellington qualitative division involves a relaxed beach lifestyle at Raumati South, and a vibrant freelance research career.
Felicity Samuel
A small-holding in the Wairarapa, study for an ultimate move towards clinical counseling and her freelance qualitative research business contribute to Felicity’s diverse and interesting life.
Justine Farrington
Auckland-based Justine blends her love of qualitative research with consultancy in organisational development and leadership coaching for leading New Zealand corporates.
Clare Hall-Taylor
Clare's recently emigrated to NZ with her family and has settled in Auckland. She combines qualitative research with a range of marketing-based projects.
". . high calibre independent researchers who work collaboratively . . ."