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A Virtual Organisation

When you work with the best, the difficult becomes fun.

Windshift has established a wonderful “virtuous circle” for itself – attracting high calibre independent researchers who work collaboratively on our research projects and gain great satisfaction from the combination of high performance teamwork and intellectual challenge.

These are a new breed of self-employed researchers who combine their research practice with other complementary activities -  and have a life as well.

Add to this mix:

  • an international relationship with London-based Clarity Worldwide
  • the skills of specialist qualitative recruiting firm PfI to ensure we speak to the right people
  • online survey capacity thanks to Questionpro.com and Australian-based My Opinions
  • the quantitative research capacity of firms like Consumer Link Ltd

and you have a “virtual” exploratory research company of unparalleled experience and expertise, which is also a pleasure to be part of.

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Windshift’s Principal Collaborators


Denise Quinlan
Queenstown – based but also enrolled in a PhD in Positive Psychology at the University of Otago. Denise runs a personal development company, www.whattodonext.co.nz.

Elizabeth Whitfield
For Liz, life after managing market research company TNS’s Wellington qualitative division involves a relaxed beach lifestyle at Raumati South, and a vibrant freelance research career.

Felicity Samuel
A small-holding in the Wairarapa, study for an ultimate move towards clinical counseling and her freelance qualitative research business contribute to Felicity’s diverse and interesting life.

Justine Farrington
 Auckland-based Justine blends her love of qualitative research with consultancy in organisational development and leadership coaching for leading New Zealand corporates.

Clare Hall-Taylor
Clare's recently emigrated to NZ with her family and has settled in Auckland. She combines qualitative research with a range of marketing-based projects.

". . high calibre independent researchers who work collaboratively . . ."