October Newsletter : On Climatic Scenarios
Because I'm incredibly efficient/lazy I typically create these files from an earlier newsletter from the same month already set up in this format.
I was interested to read my October 2007 newsletter on climate change - it came after a trip to UK and Europe just as this one does - and since a lot of the work I was doing there was climate-related, it's interesting to see what's changed in three years.
The answer is both - a lot - and not much.
It's amazing what the immediate threat of a recession can do to the long-term threat of habitat destruction. Perhaps Maslow was right!
Actually I'm hoping he was more than a little bit right as I'm planning to run a values survey this month which will pair the 8 tribes with a UK based values segmentation which is based on Maslow's hierarchy.
Coming back after a month in which the fundamental stress and uncertainty levels in NZ have risen dramatically, it seems to me that this country is poised for action. A fight or flight reaction maybe?
Or evidence of a major shift. [Gosh - so hard to avoid earthquake-like metaphors now.]
There was some research out recently in this country that really annoyed me. Can't remember who did it or why - just that it was part of an international study and that they described New Zealand as being a teenager in world terms .
Two reasons that was annoying. First - I used the metaphor myself occasionally in the early nineties but by 2004 I had us up to our mid twenties. What's happened to make someone think we'd gone all the way back to 17?
And second - it's not true. I think we New Zealanders behave like grown ups
Cheers
Jill
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Jill Caldwell is Director of Windshift Communications Ltd. Click Here to contact Jill directly This is a free monthly newsletter provided to direct subscribers only. No further use is made of subscriber information. [Copyright Windshift Communications Ltd 2007]
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"it is actually incredibly easy to quickly reduce New Zealand’s carbon footprint."