Jill Caldwell
Researcher since 1989. Employee of market research firms: AGB McNair, Heylen Research Centre, CM Research from 1989 to 1999.
I established Windshift Communications Ltd in February 2000 to focus on social trends research and on practical exploratory research.
Most of it has been what you might call "socio-economic", or economic psychology. I want to understandi why people make the buying and spending decisions they do and how the products and services they use fit into their life.
It's a blend of psychology and anthropology - fields which have always seemed to me to be very rich in their insights into human behaviour.
For more information contact Jill Caldwell directly
" want to understand why people make the buying and spending decisions they do"
