Right for the Times Shared Research
Each year Windshift conducts a shared research study which allows clients to cost-effectively explore emerging trends, investigate brand strengths and weaknesses and evaluate new opportunities.
In 2010 we are plannig two studies:-
1. The Food Report
There's enough data on food purchasing to sink a navy. But is there enough insight? In 2010 Windshift is conducting qualitative and quantitative research to bring together three sets of information which together give us a broad perspective on the emerging opportunities for food products & services:-- Food Trends - new food opportunities and patterns of change in food perceptions. What are the emerging opportunities - and who are the target audiences?
- Food 'Users' - creating a segmentation of food shoppers, preparers and consumers based on underlying drivers of food perception, consumer '8 tribes' values and typical sorts of food behaviours - from takeaway purchasing to über-foodie-ness.
- Food Brands - investigating perceptions of major food brands within the New Zealand market and comparing the strengths and weaknesses of rivals. Category data available only on an exclusive basis.
On their own they are interesting. Together they give unparalleled insight into the opportunities available to grow and refine your market.
Scope: It is intended to conduct the research in up to four markets – New Zealand, Australia, United Kingdom and USA. A critical mass of subscriptions is necessary before a particular country can be included in the research. If interest is sufficient we can also include specific beverage categories in the study..
Pricing: Ranges from the Overview presentation + report package at $3000 to $5000 plus GST, to the full 'per country' brand category analysis of $12,000 to $20,000 plus GST. We have a special trans-tasman price of $25,000 plus GST for one category in both markets.
Timing: The base New Zealand study is to be completed by April 2010 with international extensions complete by June 2010.
For further information or to discuss aspects of this study please contact Windshift directly.
2. The Clean Green Report
Not just an eco-tribes study, the Clean Green report explores issues related to New Zealand-ness as a brand attribute and its relationship with environmentally benign or eco-friendly products.
We investigate the qualities of brands that use New Zealand-ness as a core ingredient - either at home or overseas - to achieve superior access, recognition and/or profitability.
The report looks at:-
Perceptions of New Zealand & New Zealand brands
What do we - and the people who purchase our products overseas - find particularly attractive about New Zealand products and brands. Which brands are working hardest?
In which cases are the products better than the brands that support them? And in what cases does New Zealand-ness cease to be a positive? Is eco-friendliness implicit in New Zealand branded products?
Characteristics of the Target Market
What characterises the people who deliberately buy New Zealand products? Are there similarities across countries?
Eco-Tribes and Beyond
Not everyone's a 'greenie' but no one really wants to wreck the planet. Windshift's full market eco-segmentation explains the characteristics of consumers who deliberately buy or use simpler, more natural, purer products.
