Right For the Times 2009 : Consumer Overview
What are consumers thinking? How are they shopping and spending? Which brands do they favour? And who are the superstars of the New Zealand marketplace? Which brands are most right for the times?
Our Right for the Times Consumer Overview has five sections:-
Super Star Brands - examines the top 25 brands in our right for the times analysis and assesses the implications
Right for the Times - identifies patterns of brand preference across specific markets and looks at the reasons behind being 'right for the times'
State of Mind - looking at the economic and mood factors impacting consumer decision making and broader attitudes to the future in 2009
Hunting Strategies - describes the strategies that customers are using to make their money go further and compares the people with greater and lesser degrees of hunting behaviour.
Tribal Patterns - identifies 8 tribe - specific trends and shows how these tribal values impact shopping behaviour and brand preferences
This one hour presentation & accompanying report is priced at $2250 + GST & expenses. The report alone is $475 plus GST. To order, or for more information about the contents, please click here
Highlights
| Chapter Title | Page |
Five Rules for the Recovery |
5 |
| The Super Stars - Being Right for the Times | 7 |
| The ‘New’ New Zealand Values | 10 |
| Household Financial Expectations | 11 |
| The 8 Tribes and the Recession | 15 |
| Hunting Strategies | 17 |
| Media & Promotion | 20 |
| Visions for Our Future | 23 |
