Right for the Times 2009 Finance Report
Our 2009 Finance Report and Presentation focuses on that portion of the online population who are likely to be core prospects for lending, savings and investment products. We profile their values, their media preferences and the way they shop and spend money.
In 2009 Windshift has amassed a wide range of financial information, first from our March Financial Expectations survey and later from our June and July Right for the Times study.
Windshift's 2009 Finance Report analyses data from the following questions:-
- Brands that are Right for the Times
- Financial indicators - e.g. satisfaction with financial situation, perceived job security
- Money use and hunting behaviours
- Financial demographics - e.g. home ownership, personal & household income
- Other demographics - e.g. gender, age, ethnicity, educational level
- Media Behaviour
- Tribal Values
Our approach is to explore this data for patterns of interest - all based on identifying the broader characteristics of people with distinctive financial profiles. For example, we also investigate how individual shopping and spending strategies [hunting strategies] and media use profiles intersect with this information.
As background we also have earlier data from our March 2009 Financial Expectations Survey which provides a broader view of household economic circumstances
- Satisfaction with Financial Situation
- Perceived House Value
- Perceived Drop in House Value
- Job Portabiliy & Ease of Replacement
- Perceived Business Prospects
If subscriber demand is sufficient, these indicators may be repeated in late 2009 and included as an update to this report. Note that an update to the March 2009 Financial Expectations Survey would add $1200 to the cost of the presentation and report or $800 to the cost of the report alone.
Excluding an update to the March survey, presentations plus reports are priced at $3200.00 plus GST & expenses or $1800 plus GST for the report alone.
