Right for the Times 2009 Food Report
Our 2009 Food Report analyses the wide range of information we’ve gathered in our 2009 Online Survey about food consumption and food brands to identify emerging trends in food consumption.
The three main elements of the Right For the Times Food Report are as follows:-
A. Food Consumption Patterns
Profiles of a range of different kinds of food consumers, ranging from nutrition seekers and organic food eaters, through more traditional bakers and slow cookers, to people who had takeaways for dinner in the last four weeks
B Right For the Times
A comparative analysis of people who consider the following brands right for the times:-
- Supermarket Private Label Brands : Pams, Home Brand and Signature Range
- Traditional Product Brands : Weetbix, Watties and Maggi
- Important Chocolate & Confectionary brands : Cadbury, Whittakers & Nestlé
C. Shopping & Spending Patterns
The development of a shopper segmentation based on an analysis of different kinds of shopping behaviour and a composite measure of hunting behaviour and different aspects of frugality.
These primary elements are analysed in terms of
- Media & Promotion activity
- Tribal Affiliations
- Demographics
We want to know, are there any discernible differences in terms of tribal affiliations, personal demographics, shopping behaviour or media use among these different groups?
