The Food Opportunities Report
There's enough data on food purchasing to sink a navy. But is there enough insight? In 2010 Windshift is conducting qualitative and quantitative research to bring together three sets of information which together give us a broad perspective on the emerging opportunities for food products & services:-
- Food Trends - new food opportunities and patterns of change in food perceptions. What are the emerging opportunities - and who are the target audiences?
- Food 'Users' - creating a segmentation of food shoppers, preparers and consumers based on underlying drivers of food perception, consumer '8 tribes' values and typical sorts of food behaviours - from takeaway purchasing to über-foodie-ness.
- Food Brands - investigating perceptions of major food brands within the New Zealand market and comparing the strengths and weaknesses of rivals. Category data available only on an exclusive basis.
On their own they are interesting. Together they give unparalleled insight into the opportunities available to grow and refine your market.
Scope: It is intended to conduct the research in up to four markets – New Zealand, Australia, United Kingdom and perhaps USA as well. A critical mass of subscriptions is necessary before a particular country can be included in the research. If interest is sufficient we can also include specific beverage categories in the study..
Pricing: Ranges from the Overview presentation + report package at $3000 to $5000 plus GST, to the full 'per country' brand category analysis of $12,000 to $20,000 plus GST. We have a special trans-tasman price of $25,000 plus GST for one category in both markets.
Timing: The base New Zealand study is to be completed by May 2010 with international extensions complete by July 2010.
For further information or to discuss aspects of this study please contact Windshift directly.
