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State of Mind

How do you keep your finger on the pulse of New Zealand life?

You recognise first and foremost that most people are a lot more driven by what they personally experience and what they hear from friends and family than they are by external sources.

Media, politicians, interest rates and advertising have their effects, but not as much as you'd imagine.

By understanding the 'deep structure' of New Zealanders' attitudes and actions, Windshift provides unparalleled insight into the way consumers operate.

We routinely gather 'below the radar' information to discover how people really gauge their personal mood, their economic prospects and their level of well-being.