The Hunting Tribes
Windshift's hunting tribes research reveals the hidden patterns that underlie consumer behaviour and brand allegiance in many mainstream consumer categories - from beer and banking to recreation and media.
There are five distinctive hunting tribes in New Zealand . In some cases they directly mirror the values of some of the 8 tribes but in other cases wealth [or the lack of it] overshadows differences in values and identity.
When times are tough Papatoetoe and Otara tribes band together as Cost Cutters while North Shore and Remuera share Power Shopper strategies.
They join the Thinkers, the Post-Materialists and the Pragmatists as the five hunting tribes of New Zealand.
Windshift's hunting tribes research reveals the hidden patterns that underlie consumer behaviour and brand allegiance in many mainstream consumer categories - from beer and banking to recreation and media.
It helps you devise new communication and distribution strategies, and to open up entirely new market segments.
Check with us to see if your brand is tribally limited - or endangered. We have a database of 140 mainstream brands - and more research is on the way. Please contact Jill Caldwell for details
