Social Values
Windshift specialises in integrating values-based insights and segmentations into business and organisational strategy.
This enables organisations to enact a more empathetic, customer-centred approach to reach their objectives.
Windshift Director, Jill Caldwell, is an acknowledged authority on New Zealand values and contributes to international values research initiatives.
Jill is co-author of 8 Tribes: the hidden classes of New Zealand.
For more information on the 8 Tribes classification, please click here.
Windshift's Point of View
The Tribes as Consumers [2008]
Inter-Generational Diplomacy [2007]
Let's Talk About Something Else [2007]
The importance of Context [2006]
Talented Under- Achievers [2006]
New Zealand Aspirations [2004]
The Movers & Shakers are Back [2003]
Social Values Clients
NZ Bankers' Association | Noble Investments | Saatchi & Saatchi |Sanitarium Health Food Company | Republic of Acumen | Ogilvy New Zealand |Sanitarium Nutrition Services | Fonterra Brands [NZ] Ltd | Nestle New Zealand | JWT| BNZ | Aim Proximity | Statistics New Zealand | McConnell Property | Meridian Energy | | Mitre10 | NZ Lotteries | Assignment Group | Te Runanga o Ngai Tahu - etc
*last 5 years - current clients first